Just as professional accountants apply rigorous discipline to consistently deliver quality services, so too can discipline achieve efficient and effective practice growth.
The accounting profession has recently experienced significant growth. For those firms that are growing, the key strategic issue is enabling future growth. Choices made today about building the growth infrastructure can optimize revenues and secure an ongoing, competitive advantage. For those firms not growing as fast as others, the issue is enhancing growth to stay competitive.
The benefits of efficient and effective growth are realized in the:
- Attraction and retention of talent
- Processes for sustainable growth
- Improved service mix and profitability
- Quality of the client base
- Growth of future leadersIncreased value of the practice
- Infectious "Culture of Success"
Gale Crosley combines a CPA background with extensive experience consulting with accounting firms across North America.. She is uniquely qualified to guide Professional Accounting firms who want to structure their organizations for high revenue growth.
www.crosleycompany.com
At The Crossroads – Efficient and Effective Growth
Landing the Big Fish
Keeping your Niche out of the Ditch
Turbo-Charging Lead Generation
Networking and Working a Room
Effective Client Management
9-Oct At the Crossroads – Efficient and Effective Growth
Today, growth is not necessarily about more, but about being efficient and effective, utilizing scarce resources wisely, and ending up with a preferred client base. Focusing the firm on growing for tomorrow can challenge the leadership. Explore the best concepts, strategies, tactics to lead your firm out of a “book of business” model, to one that is positioned to take advantage of opportunities.
2 Hours of PD
23-Oct Landing the Big Fish
Today more opportunities are surfacing than ever before. These opportunities are unlike any others because they are often larger, more competitive, and more difficult to win.
This session highlights the challenges in landing larger pieces of business, with specific concepts and techniques to turn larger opportunities into sources of revenue.
2 Hours of PD
4-Dec Keeping Your Niche Out of the Ditch
Launching service and industry niches and developing existing niches into boutiques, have never been more important than in today’s rapidly changing environment. How do you insure that more mature services and industry niches continue to contribute maximum margin or get new services and niches off the ground? This offering delves into the traditional disciplines of product management applying them to professional accounting services.
2 Hours of PD
18-Dec Turbo-Charging Lead Generation
The issues surrounding converting a network of contacts into a client revenue stream are universal – where to find the best contacts, what to do with a business card once you get it, and how to turn exploratory meetings into an abundance of leads and lucrative revenue. Explore effective processes and tactics to convert contacts into a network that produces optimal revenue.
2 Hours of PD
5-Feb Networking and Working a Room
This presenttation includes how to make more of every outside meeting or event. Overcome obstacles and the anxiety of meeting new people in a social setting. Target the right individuals, along with what to say, how to mingle, exchange of business cards, following up, and maximizing each individual's business development efforts in any business or social setting.
2 Hours of PD
11-Feb Effective Client Management
The cornerstone of growing a practice is the effective management of the current client base. How can a professional turn a reactive approach to a proactive process which not only maintains client relationships, but identifies additional opportunities? With such limited time, how can this be done efficiently? This topic explores managing and developing your current client base.
2 Hours of PD
